Overall, I didn't love the styles that were offered at local stores, explains Kang. As I did the bridal shopping experience with friends and soon-to-be brides, I found over and over that the styles you see on Pinterest were not at all reflective of the styles that are available at the local boutiques outside of Manhattan or Los Angeles. View photos The H. Golightly, $2,890 More Like most direct-to-consumer brands, the selection of products is tight and pared down. There are seven different styles of dresses (each is named after famous fictional women like Holly Golightly , Annie Hall , and even Rory Gilmore ), and they all cost under $4,000. All of the dresses are customizable in terms of sleeve, slits, and train, and are constructed by former artisans from Dior , Reem Acra , Monique Lhuillier , and Zac Posen . Right now, there are only two sample size options: extra small/small and medium/large, which fits up to a size 12. However, Floravere can make custom dresses up to a size 24 (expanded sample options is on Kangs wish list). Gowns will arrive between ten and 15 weeks after theyre purchased; to compare, turnaround time for a regular custom gown could take a minimum of six months and require several in-person appointments. I couldn't help but notice over the years that bridal was not really having any innovations in e-commerce, Kang says.
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